The Japanese premium denim brand Momotaro was founded (2006) in Kojima in Okayama, a place where time still passes slowly. The small coastal town moves at an unhurried pace from the rest of the world and simply being there can allegedly make you feel relaxed.
It is a place where tradition lives on and artisans continue to weave their textiles meticulously using techniques passed down through generations. These jeans are ”made by hand without compromise” as the slogan reads.
In the 1960s, the young Japanese customers demanded jeans and they were able to afford them. They imitated American as well as Japanese movie stars clad in denim. But it wasn’t until decades later that the quality of Japanese jeans equalled that of the genuine American jeans. In 1980, the combination of ring-spun yarn and rope-dyeing had a second coming in the Japanese denim industry, a tradition that is continued by the Japan Blue Group.
